So you already have google analytics on your site providing great metrics, but in order to take the marketing game to the next level you will need more than just numbers. You need to watch videos of visitor sessions to understand what drives them towards a conversion.
Powerful filtering features by IP address, url, label, easy synchronization with google analytics and other analytics software. Now you can see all usability issues your web or mobile users may have. Analyse clicks, scrolls, mouse movements and improve.